Scent-Sation

BIG IDEA

The teaser "Dare to take a journey through your emotions" invites customers to experience an immersive and unprecedented retail experience.

This concept pushes the boundaries of traditional in-store interaction by offering an introspective journey through emotions.

Each stage of the journey is designed to elicit sensory and emotional reactions, immersing participants in a realm where technology and design converge to provide a deep and personalized connection with the brand.

TECHNOLOGICAL SOURCING

As part of a project for the L’Oréal Group, Bweez was selected to audit several suppliers specializing in EEG headsets and wristbands.

The objective was to choose a technology that meets the retail and global deployment requirements of the group, ensuring complete impartiality.

A series of ergonomic and technical tests were conducted to guide the selection towards a single headset, aimed at enhancing the YSL experience.

ARTISTIC DIRECTION

This project combines technological innovation and sensory design to create a unique experience.

The sleek and minimalist lines reflect the technological aspect of the brand, while the choice of materials and ingredients evokes an emotional and immersive dimension.

UI DESIGN

The UI identity features a stark black-and-white design, offering a premium and minimalist aesthetic.

The use of textures, clean shapes, and sans-serif typography gives the design a modern touch, perfectly aligned with the Yves Saint Laurent spirit.

This stylistic choice aims to appeal to a young audience while capturing the bold and edgy essence of the brand.

(The user interface was designed by L'Oréal and developed by Bweez).

GRAPHICAL DESIGN

Bweez collaborated with Yves Saint Laurent to adapt the graphic content to the architectural spaces.

Optimizing the graphic content allowed us to reduce hardware costs while providing a fully immersive experience.

The segmentation of visuals across multiple screens creates a unique and distinctly experiential architectural signature.

DEVELOPMENT

Following the development initiative launched by the L'Oréal Group, Bweez was tasked with taking over the project to apply its expertise in application development.

Bweez's responsibilities included improving the stability and Bluetooth connectivity, analyzing the data transmitted by the EEG headset, redesigning the code for better modularity, and strengthening the data security system.

These interventions made the project deployable and perfectly suited to the requirements of various markets.

DEPLOYMENT

Building on its success in Dubai, the service quickly established itself in Saudi Arabia and is now continuing its international expansion.

Already present in over five countries, the Bweez team is preparing for a massive deployment by the end of 2024.

Thanks to cutting-edge technology sourcing, the efficiency of our Bfeeds back-office, and the flexibility of our development, this innovative service easily adapts to diverse retail environments while meeting unique local requirements.