Meta Profiler

BIG IDEA

This innovation, derived from cutting-edge laboratory technology used in over 20 clinical studies on skin evolution, reproduces precise measurements using 18 analytical LEDs and 3 capture modes:

• Parallel polarized light: analyzes wrinkles and texture.

• Cross-polarized light: analyzes pigmentation disorders and skin tone.

• 3D mode: analyzes texture and roughness.

The profile is then integrated into one of the 12 communities dedicated to the experience.

MOOBOARD

We wanted to approach the Meta Profiler in its entirety, integrating everything related to the diagnosis, whether directly or indirectly:

• Innovation through its extreme precision in skin analysis.

• The Crema Nera product range, highlighted by the uniqueness of Reviscentalis.

• The uniqueness of the experience and the concept of immersion.

GRAPHIC DESIGN

To optimize project communication, we analyzed the customer journey and identified the key features of the application, divided into 5 stages: homepage, analysis, data parsing, problem exploration, and recommendations.

We chose a dark identity to enhance the contrast with the colors of the ingredients, reinforcing precision with particles that structure the content. The integration of the interface in a retail format allowed us to design an immersive consultation experience that considers architectural constraints.

ARCHITECTURAL INTEGRATION

In collaboration with the retail teams, we integrated graphic content into the consultation space for total consumer immersion. The 360° integration places the user at the heart of the content, with the technique concealed behind dielectric glass, revealing only particle effects. A circular metal framework adds a focal point to the digital content, creating a modern, minimalist, and innovative Meta-Profiler ecosystem.

GRAPHIC CONTENT

The Meta-Profiler identity has been strengthened by visual communication in a 16:9 format, featuring two types of curves:

• A fluid golden curve, evoking the preciousness and organic aspect of the Créma Nera range.

• A white sequenced curve, symbolizing technological innovation.

These curves enrich the visual narrative and the project's universe.

DEPLOYMENT

The iPad interface incorporates the dark mode, contrasts, particles, and circular shape from the visual communication, creating a unique identity. These graphic choices also influenced the web communication, particularly through the curve. This work demonstrates the strength of a coherent digital communication across various experiential, service, and sales channels.