Nexus

UX RESEARCHES

To create an impactful and innovative retail concept, we conducted research focused on emerging retail trends and a precise understanding of the cosmetics audience for 2025-2030.

We identified a new wave of 'emotionally nomadic' consumers who evolve with their desires, defying traditional categories. These future consumers demand retail spaces that adapt to their ever-changing needs in real-time.

O+O integration, social networks, and pick-and-collect trends have all influenced our services and user journey, resulting in a fully connected space where interaction reigns supreme.

BIG IDEA

"Become the Bridge" means that each customer can become an active link between the physical retail world and their digital social networks, thus transforming the shopping experience into an opportunity for collective inspiration and social engagement.

Customers are encouraged to interact with their surroundings, share their discoveries in real-time, and influence their community directly from the store.

This project redefines how retail can integrate into consumers' social lives, making the store a convergence point between individuals and their communities, thanks to cutting-edge technology and innovative services.

ARTISTIC DIRECTION

A close collaboration with its sister company Apanache helped define an architectural identity inspired by curved lines and spaces marked by an abundance of light.

The simplicity of the furniture lines offers a clean, unadorned retail environment, allowing for more colorful merchandising to take center stage.

ARCHITECTURE

The architectural work was adapted to the technical proposals formalized by the Bweez team. Ergonomic and space constraints were taken into account to propose a modern design where technology is discreetly integrated, enhancing an innovative O+O experience.

Gondolas, backwalls, checkout counters, and consultation areas were specially created to give the space a distinctive and unique identity.

The homogenization and simplification of forms are balanced by a precise focus on services and experiences, as well as near-constant interaction with the environment. This approach facilitates the democratization of retail services, making the consumer (and their network) an active participant in their shopping experience.

UI DESIGN

For each service, a UI design process was conducted to understand the precise interaction between the customer, their environment, and their network.

We offer an experience where mobile technology plays a crucial role in bridging the physical space and the web.

The user of tomorrow should be able to benefit from optimized retail services through cutting-edge technologies while easily retrieving information on their mobile device to save or share with their community.

The UI is colorful, simple, and dynamic, contrasting with the whiteness and simplicity of the architectural lines. Its style, clearly aimed at the general public, helps to distinctly highlight the brand identity by emphasizing their colors, visuals, and products.

SCRIPTING

Once the concept was defined, the architecture implemented, and the interfaces and interactions developed, we aimed to storyboard the overall concept through a first-person camera movement within the space.

This approach helps the client fully understand the user journey and firmly grounds us in the purchasing process.

This graphic rendering communicates the idea to teams and clients in a highly detailed and visually engaging manner.