Wheel of wishes

Armani

For the launch of Sì Passione, Armani chose Bweez to develop two mini-games as part of an online and offline marketing campaign. The first is an instant-win game where customers spin a wheel for a chance to win a miniature bottle, a clutch, a makeup session, or a fragrance consultation as a souvenir. The second is an engaging game where customers must click on the illuminated booths on the wheel as quickly as possible to win. Depending on the score achieved, the prizes vary. The large-scale deployment of these games has significantly optimized both in-store and online traffic, as well as increased customer loyalty.

Technical orientation

Strategy

Graphical direction

Technical development

Deployment

BIG IDEA

The teaser "Make Your Moment a Fairy Dream" invites you to dive into a magical experience where every spin of the wheel can turn your dreams into reality.

Inspired by a fairy-tale universe, this concept reinvents the classic fortune wheel into a playful and captivating adventure.

Spin the wheel and let the magic happen: every moment becomes an opportunity to win a wonderful brand souvenir, making each participation an enchanting and unforgettable experience.

Creative orientationExperience analysis

ARTISTIC DIRECTION

The "Wheel of wishes" project is inspired by the magic of the holiday season.

Symbols such as the Ferris wheel, lanterns, and snow have been thoughtfully borrowed and used to create an experience that captures the joy and warmth of the festive season.

We aimed to modernize the classic Ferris wheel ambiance by adding a touch of luxury and opulence with a subtle play of golden light that contrasts carefully with the dark setting.

The dark decor highlights falling snow, symbolizing the end-of-year celebrations.

Creative orientation

UI DESIGN

“Wheel of Wishes” features a Ferris wheel in constant rotation. Each cabin represents a letter in the word Armani, which you need to touch each time it lights up

Touching a lit cabin awards a point and lights up another cabin. The game continues in this manner until the countdown ends. Depending on the final score, the prizes vary.

This concept is directly inspired by the whack-a-mole game, modernizing its principle and design through a refined approach to UI, graphic design, and ergonomics.

Creative orientationUI interface

BFEEDS INTEGRATION

The success of this operation once again relies on controlled deployment management. Integrating “Wheel of Wishes” and "Spin the Wheel" with our Bfeeds back-office solution has allowed us to offer an adaptable solution based on country-specific expectations.

Language translation, types of gifting, game duration, conditions, and prize statistics: a granular management approach that enables anticipating international deployment at the level of a country or a point of sale.

Web developmentApplication development

DEVELOPMENT

A cross-platform development (desktop, tablet, and mobile) allowed us to adopt a modular approach to deliver an engaging and consistent experience both online and offline.

Whether on an e-retail site, via an iPad gondola version, or through a simple QR code on mobile, we ensure optimal accessibility.

The diversification of formats—ranging from the web e-retail version and iPad gondola presentation to mobile access via a QR code—enabled us to maximize traffic attraction throughout the campaign.

Data analysis Web developmentApplication development

IFRAME INTEGRATION

Integrating the project across multiple e-retail sites has significantly enhanced the online visibility of the brand while simultaneously boosting retailer platforms.

This collaboration strengthened the partnership between Bweez teams, the brand, and e-retailers, thanks to the creation of an Iframe and the modularity of content and earnings tailored to each platform.

Web development

DEPLOYMENT

The diversity of versions (screen, tablet, and mobile) allowed us to adapt to different retail configurations, energizing the brand launches with retailtainment that aligns with the identity and storytelling of each launch.

This experience has spread to over 8 countries, boosting in-store and online traffic by 25%, while enhancing the brand’s image with a modern and dynamic spirit.

Web developmentAlgorythm development

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